The Talking Shop

The rise of voice commerce.

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail.

OC&C estimates that $40bn will be spent through voice commerce by 2022 in the US, representing 6% of online spend.

This is clearly a channel that retailers and consumer goods companies would do well to consider seriously.

 

OC&C Contacts:

 

Experts in this insight:

 

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